Agile Software Development is a Horse
As part of the struggle of being the founding partner of a new company in the 2020s, there is the everpresent looming question of how to market yourself. This is true both of yourself as an individual - as an executive you should embody and represent at least some slice of the value of my company’s meta on LinkedIn and the whole shebang; and you need to know how to position your company in order to attract new clients and feed yourself reliably over the long term. The sales must flow. We have a special marketing problem at Opreto that we share with any agile software development agency trying to work in the agile way: the customer’s expectations for what they are purchasing are rarely aligned with the way we work, and we often need to communicate a paradigm change before our value becomes truly apparent. In order for us to be ultimately salable, we must bring them somehow completely onside before working together, changing hearts and minds as part of a larger sales process. In orde...